Ruthie’s Beauty Emporium is a Joburg based skin and hair care brand, co- owned by sister and brother, Sade Tatchell and Tilan Neer. The two siblings felt the need to pay tribute to their late mother Ruth Thelma Neer, for all that she was to them as a parent and to also fill a gap in the beauty market.
Their skincare range includes three fragrances in the bath and body range, Vanilla Rose, Floral Citrus and Milk & Honey. Their haircare range includes a moisturising shampoo, African black soap shampoo, conditioner, curl cream (which can be used as a moisturiser before plaiting or braiding), Curl Revitalising Spray (which can be used as a daily moisturising spray) and the growth oil.
Imagine a luxurious bubble bath with bath salts, topped with a body butter or body lotion! That’s what their bath products offer. They also have a hand wash and a hand cream that fits perfectly into any handbag.
“Our products are rich enough to leave your skin feeling moisturised but not greasy, and the subtle hints of fragrance are not overpowering for people with sensitive skin or who suffer from sinuses, like myself,” says Sade.
Sade elaborates on how Ruthie’s Beauty Emporium was formed
“A lot of people actually call me Ruthie, but here’s the
story behind the name. I lost my mom when I was 15 and there was no way I could
ever repay her for everything she had taught me or even done for me. The least
I could do was to let the world know her name.
So, here’s how it all began, while sitting behind my very
boring office desk, I had this brilliant idea to start selling an affordable
bath and body range. I wasn’t sure about the details yet, but that’s what I
wanted to do, and Ruthie’s Bath & Body Essentials was born. I had played
around with essential oils and fragrance oils to get the perfect combinations.
After opening the third bottle of essential oil, they all started to smell the
same to me. So, I decided to get my friends and colleagues to smell all the combinations
and help me to decide which two to pick.
In High School, I attended a women’s conference, and one thing that I always remembered was one of the speakers who said, “If you want your scent/perfume to last longer, you need to layer it” and that was the logic behind the range. The perfume range will be included in our product offerings at a later stage.
Fast forward to 2018, my hair was thinning in the crown area and I had no idea why, but I was on the hunt to find a remedy to thicken my hair again. It turned out that the condition was induced by years of chemical use. I realised that I had been using products with no idea of what they contained. I was determined to change this. So, I researched the different types of natural oils and the benefits they had on the hair and scalp. At this point, I was willing to try anything. I created Ruthie’s Growth Oil and started using it myself and also gave a few bottles to friends to try out.
The last thing to ever cross my mind was starting a business until one of my friends asked me if she could buy three bottles from me because her family had seen the difference in her hair, and they wanted to use it too. Word got out about the oil and it took off! Clients started enquiring about an aftercare range as well, which led me to start Ruthie’s Hair Care. As a naturalista, I knew the importance of adding quality butters and oils into these products and the effect they would have on peoples’ hair.
Our ingredients are follows:
Sweet Almond Oil
Innovation is always key for small businesses, and I am constantly thinking of ways to improve our hair and beauty range, one product at a time!
What the customers say about the products
Camlyn Walljee – “I am in awe of how calm
Ruthie’s bath salts make me, after a long day to just relax in the salts make
me feel so much better and leaves me smelling amazing. My favourite has got to
be Vanilla Rose. It smells oh so heavenly, it’s just amazing”
Kamo Magabane – “when it comes to body lotions,
I always go for unscented ones, but Ruthie’s lotions was such a pleasant
surprise. I highly recommend the Body butter, its non-greasy, smells amazing
and feel so heavenly. Vanilla Rose is now my favourite body smell before going
Alitia van der Merwe – “ I was so surprised to get all
three my requirements in one product: affordable product; soft and smooth
feeling on the skin and the incredible clean smell. I have introduced my whole
family to Ruthie’s Bath & Body Essentials with great success.”
Ukas Pillay – “I recommend the growth oil
as it enriches the hair and nourishes it so that even thin hair sees regrowth.
It also takes me back to my childhood using natural ingredients.”
Evolve Body Care recognises that your skin is one of the most important aspects of your beauty routine, therefore they use only 100% natural ingredients in their hand made products. They have also procured the highest quality sponges from Europe to provide the best exfoliation experience.
Earth and Raw – Cup a Scrub: Explore the benefits of coffee for your skin with their brand-new Earth and Raw Coffee & Activated Charcoal Scrub enriched with pure coconut oil.
This 100% natural vegan product is enriched with a powerful blend of coffee bean and charcoal. Charcoal has become one of the world’s hottest-trending beauty ingredients.
Activated charcoal: Binds to dirt and helps pull it out of your pores, making them less visible (it’s the oil and dirt that makes them appear bigger). This leaves your skin feeling fresh and with a radiant glow. Use it with the exfoliating sponges to get a more invigorating experience.
9 skin benefits of using a coffee scrub
improves blood circulation;
gives youthful, radiant skin;
removes dead skin cells;
improves the texture of your skin;
reduces the appearance of cellulite;
adds a glow to your skin.
Coconut oil is used in many natural face products and for good reason: it’s naturally anti-bacterial, anti-fungal and moisturising. Coconut oil is composed primarily of nourishing fatty acids and is especially high in lauric acid. It also contains vitamin E and healthy fats, which help to make skin smooth.
Exfoliating Sponges and benefits of exfoliation you didn’t know you were getting:
-It unclogs pores – When you’re exfoliating your skin, you’re effectively unclogging your pores;
helps other skincare products penetrate deeper;
evens skin tone;
boosts circulation and lymphatic drainage;
increases cell turnover;
-It stimulates collagen synthesis.
When this happens, smoother skin cells push their way up to the skin’s surface. Exfoliating helps speed up your skin’s process and helps it to behave younger.
Physical exfoliators work against the top layers of the skin to remove dead, dulling surface cells via rubbing and sloughing. Exfoliating once
a week will remove dead skin cells to lighten and brighten
Exfoliating Sponge for R70.00 and the Coffee and Charcoal Scrub for R175.00
Laser Academy offers comprehensive, hands-on, theoretical
and practical training in aesthetic lasers.
Learn how to administer 30 treatments using 10 different laser machines with Laser Academy! They are passionate not only about the industry but also about empowering you with an alternative career opportunity.
Training will equip and enable you to administer treatments
as a qualified Aesthetic Laser Therapist, which will enhance your skills and offer
the entrepreneur-in-you an opportunity to start your own Aesthetic Laser Salon,
should you want to.
Training will consist of 8 days of theoretical work and 43 practical / case study hours, 4 weeks in total, at different venues across Gauteng and Durban.
The complete Aesthetic Laser Therapist training course costs
R15 000. You’ll qualify for a 20% discount when paying cash/EFT (R12 500).
Modular courses are also available and priced accordingly.
Laser Academy’s aim is to ensure that you are competent and
confident to administer these treatments:
Gold face masks have taken the beauty world by storm over the past few years with celebs, bloggers and skincare junkies raving about the benefits of this ancient beauty treatment. (It is believed that Egyptian queens Cleopatra and Nefertiti went to sleep wearing a gold mask.)
Bahiya Beauty is a South African brand bringing you the highest quality face masks infused with 24k gold.
This is what happens when you trust in the power of gold for your skin and use our Luxury 24K Gold Face Mask regularly:
Get a natural glow
The 24K Gold Mask removes dirt and impurities.
It leaves you with a complexion that is clear and bright, with reduced
Slows down signs of ageing Chemical properties found in gold restore the elasticity in tissues, leaving skin tightened, with less wrinkles and fine lines. It stimulates the production of natural collagen, helping to reduce long-term collagen loss.
Prevents sun damage
Certain particles in gold reduce the production of melanin in the body,
preventing sun damage to your skin.
Treats allergies Gold contains antioxidants, which help increase blood circulation. This leads to a reduction in acne, hyperpigmentation as well as other skin allergies.
Treats inflammation Gold has anti-bacterial and anti-inflammation properties that help oxygen enter into the skin for renewal of the cells. This not only rejuvenates the skin, leaving it radiant looking but also treats ulcers and other skin disorders.
Hydrates and Moisturises Leaving you with smooth, soft and supple skin.
The Luxury 24K Gold Face Mask is packed with other ingredients like; collagen, vitmin B5, Aloe Barbadebsis Leaf Juice, Spinosa Kemel Oil, Vitamin C that work with gold to leave you with beautiful, radiant, youthful skin. The 24K Gold Face Mask is cruelty-free and not tested on animals.
W8loss is the safe, natural, effective weight-loss solution which consists of 90 fat burning capsules and the recently launched Active8 50ml drops. The Activ8 cherry flavoured fat burning drops not only encourages clients to drink more water but is a liquid fat burning formula that acts as a standalone.
In combination with the W8loss capsules, the Active8 has a powerful blend of ingredients that elevate metabolism, reduces appetite and cravings, increases energy, reduces water retention, detoxes, increases fat excretion and decreases carb absorption along with some other pretty cool benefits.
W8loss is a proudly South African brand and consists of natural ingredients that have been selected for benefits that far exceed general weight loss, with clients reporting lower cholesterol and improved blood sugar levels as a positive side effect.
Lucy Frachet, owner of W8loss tells us how she started the business. “W8loss was launched at the beginning of 2017. My philosophy was simple when it came to the formulation. It had to actually work, and it had to be safe. The idea for W8loss was created for three reasons. Firstly, I needed a change in career path after 10 successful years in the professional hair and beauty industry. Secondly, I wanted to lose weight after I had tried many products on the market without success, because of the bad side effects. Thirdly, I wanted to make a real difference for women like me who are busy, have families and struggle to find the time to feel motivated to take better care of themselves physically and mentally by using natural fat burning products with no side effects,” says Lucy.
“Not everyone is a gym freak but with a generally healthy lifestyle, good habits, exercise and corrective eating you can now not only lose the weight but keep it off. W8loss is not just about selling a product. It’s about building relationships, encouraging and motivating each other to live better and feel better,” she says.
In recent years, African women have embraced their natural hair more than they previously did. In the past, many women in the world, especially black women, had foregone their natural locks for chemically relaxed hair. But the natural hair revolution has been happening for some time now, and the movement is evolving every single day.
However, caring for afro hair can be tricky when you’re not sure where to start. But, with the right hair care practices, you can love and enjoy your hair. Through caring for your curls you’ll prevent common afro hair problems like breakage, dandruff, hair loss, and an itchy scalp.
Mrs Hairfidence is a hair care brand owned by Nontsikelelo
Mchunu, with products that can help you to manage your afro much easier.
“We feed natural hair with pure, natural products. Our products cancel all issues associated with afro hair, pain, dryness, breakages, dandruff, “steel wool”, receding hairline and the “not growing” stigma around natural hair, “says Nontsikelelo.
“Women are very busy these days, they run businesses, they hold higher positions at work, family, and they are left with less time to nurse their natural hair. Mrs Hairfidence is here to do the overall care so that women can focus on everything else. We do hair evaluation, treatments, styling and braiding at our Afro Theatre, “she says.
They have 7 products because every hair is as unique as the owner. Once your hair is evaluated, they advise on the product that fits the exact needs of your hair.