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Snothile Mzimela is a Durban based, self-taught makeup
artist who has established great appreciation for the art. Since professionally
starting out two years ago, her work has developed from the simple to more bold
and artistic looks. Experimenting with new looks, exploring makeup practices and
keeping abreast with the latest trends, is right up her alley. So, she started
a business called Beauty Trends, to pursue her utmost passion.
She has become masterful with her makeup application
techniques and her work displays a deep understanding of skin types, skin colours
and makeup ingredients. She has a perfectionist attitude, an eye for detail,
precision in application, and a well-developed appreciation of colour, shading,
and blending. So much so that she was nominated this year for ‘Best Makeup
Artist’ for the Durban Creative Awards and couldn’t contain her excitement
“Ah! that meant a great deal to me. It was an acknowledgement of the hard work that I’ve been putting in. When I first received the news, I was overwhelmed with so many emotions and extremely excited. I was very grateful for all the support and strongly feel that the nomination has put a stamp and demonstrates that the sky is the limit. I have grown immensely, not only in my craft, but as an individual too. This is attributed to the people I associate myself with and my willingness to always want to learn and improve my skills. I have been exposed to opportunities that have drastically enhanced my growth and placed me out of my comfort zone, which has been very challenging,” says Snothile.
Keeping the techniques and applications on trend can help a
makeup artist to effectively compete in this highly competitive industry, and
Snothile agrees. “Yes, this is definitely a competitive industry and as I mentioned
earlier, I ensure that I continuously learn and broaden my horizons so that I can
have elements that set me apart from everyone else. I strive to be unique in
everything that I do and constantly challenge myself,” she says.
Snothile subtly boasts about being the makeup artist to SA Idols season 15 contestant, MC and radio personality Minnie Ntuli and explains how she secured this gig. “I was invited to RadioDUT for an interview and she was one of the presenters who interviewed me. After the interview, we had a conversation about my makeup business, and she was very intrigued. Luckily, she had to rush to a shoot after the interview but didn’t have a makeup artist. So, that was my first makeup job with her, and it was an absolute success. I’ve been working with her since, as her personal makeup artist,” she says.
“Working with Minnie is absolutely amazing. Her energetic
spirit and drive to always be great at what she does, inspires and motivates
me. She is one of the people who allows me to use her face as my canvass to
unleash my creativity. She loves dramatic looks, so she challenges me to always
bring my A-Game,” she says.
Snothile says her inspiration stems from many things but seeing her client’s reactions after every makeup application takes the lead. “Client reactions are absolutely heart-warming to me. Creating amazing looks that make people feel good about themselves gives me joy. Seeing other makeup artists flourish also inspires me to keep going,” she says.
She says being on KwaZulu-Natal’s leading commercial radio
station – East Coast Radio and in-house radio station of the Durban University
of Technology (RadioDUT), and being part of the Durban July, as a makeup artist
to celebrities was her biggest highlight, thus far.
Her short-term goal is to be affiliated with organisations and brands that will further accelerate her business. She says her medium- term goal is to have a training program for young upcoming beauticians. She hopes to have multiple walk-in beauty studios in and around KZN and ultimately, the whole of South Africa, as a long-term plan.
Snothile shares some tips and makeup Dos and Don’ts
What is a definite
MUST when applying makeup?
A definite MUST for me is getting the correct shade when
applying your foundation.
What is a definite NO
when it comes to makeup applications?
A definite NO for me is, not preparing the skin before
makeup application. I always emphasise the importance of skin prepping before applying
makeup to my clients, because the aim is to enhance our beauty and not to harm
It seems contouring is the current trend – what does it do for the face?
Contouring is currently trending and if executed properly it
really helps achieve that slimmer look on the face. Contouring is done because
it gives the illusion of a slimmer face.
What are your
favourite lipstick colours and why?
My current favourite lipstick colours are bright, fun and
colourful especially for this winter season. I’m loving the ultraviolet matte
lipsticks from Smashbox and the matte lipsticks from Revlon.
Thick eyebrows are
the current trend as well. What is your take on this? What’s your favourite eyebrow and eyelash
When it comes to eyebrows, I always try to ensure that I keep them as natural as possible. So, if someone naturally doesn’t have thick eyebrows, then I will not draw them in such a way that they are too thick and seem unnatural. On the other hand, if your eyebrows are naturally thick, I will fill them in as naturally as possible. For me when it comes to eyebrows, I try to keep the look as natural as possible.
My favourite eyebrow application method is outlining the
natural brow not exceeding too much that it looks bigger than normal and
conceal above and under the brow to neaten it (For my own application and
clients as well).
A new trick that I have learnt when it comes to eyelash
application is not looking directly at the mirror when applying lashes, but to
bring the mirror under my face so that I can place them perfectly (this is for
my own makeup application).
For clients, my favourite eyelash application method, is to place the client’s head on the headrest of the chair and have their face look up with eyes closed so that I can properly place the lashes.
BeauTique is an online store that was born out of the demand and need for international branded makeup products in South Africa. Some of the most popular brands they have include Huda Beauty, Anastasia Beverly Hills, Morphe Brushes, Tarte cosmetics and Fenty by Rihanna.
They select only the best brands and stock 100% original and authentic makeup products directly from authorized sellers.
BeauTique has just released the James Charles Morphe eyeshadow palette and this seems to be a customer delight. They courier nationwide straight to your doorstep.
Nomsa Madida is a celebrity makeup artist who is known as the ‘Face Beater’, a term that’s now commonly used in the beauty industry to describe perfectly done makeup. Her long list of celebrity clients includes the likes of Thembisa Mdoda who sing her praises on social media by posting images of her made up face with a caption that says, ‘Touched by the best’.
Nomsa attributes this compliment to the
relationship and trust that she has with Thembisa. “I think it boils down to her
trusting my work. I also consider her to be the best. I’m always available for
her,” she says.
When asked if she considers herself to be the best, she humbly disagreed. “Never! I can never be the best. I don’t think that I’m the best. I always leave room for improvement and I’m always learning. At the end of the day it just means I bring out beauty in people,” says Nomsa.
Even though she is modest about her
talent, many would agree that she is one of the best in the industry. Her body
of work is beautifully displayed under the hashtag – touched by Nomsa. She explains the motivation behind the hashtag.
“I wanted people to be able to easily identify my work on social media,” she
Her first official job was simultaneously
working for SABC’s Chatroom and Gospel Time shows as a makeup artist assistant.
Then her big break came when the person she was assisting was no longer
available for the job. She then took over and became the makeup artist to Dr Rebecca
Malope who was the host of Gospel Time then. “That’s when things changed for me!” she says.
Now, she is a well-known makeup artist and her work speaks for itself. “A lot of the times I work with celebrities, but I do work with regular women who require my services as well,” she says.
“I don’t compete. I
always focus on bettering myself and my craft. I also never try to fit in. I’m
unique, I’m a brand, it’s my race, my lane”
She also refers to herself as the ‘MakeUpreneur’
and here’s why. “I’m not just a makeup artist. I’m an entrepreneur. I’m in the
beauty and makeup business, that’s how I created the term ‘Makeupreneur’.
She is the founder of a company called Xclusive
Makeup Events which deals with the demand of women who want to learn how to professionally
apply makeup. “We host workshops and events to discuss grooming, makeup, women
issues and socialise.
Nomsa attributes her success to hard work and never taking any work that she does for granted. “Every work I do is my best. But if I were to choose the best job I’ve done so far, it would be the recent March cover of True Love magazine with Sindi Dlathu,” says Nomsa.
the makeup trends and tips according to Nomsa
crease is a current trend,
tweezing of brows,
brows are in,
right foundation colours and,
apply primer before foundation,
in a good mascara and bronzer for makeup less days and,
the face before going to sleep, never sleep with makeup on.
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