Amos is a high-end designer label established in Cape Town, South Africa. They specialize in uniquely crafted Prêt-a-Porter garments, bespoke couture as well as bridal garments. Amos embodies superior craftsmanship and fashion-forward designs – always pushing boundaries.
Amos is a fast-growing fashion brand with a unique sense of design and a passion for beauty and elegance. All garments are exclusively styled. Evening and bridal wear are made to order only. Haute Couture is a special form of art and design and needs to be approached with great care and dedication, therefore, Amos ensures that the client’s couture gown becomes a precious item for their special day or their wardrobe.
Hugo Amos is the designer and creative force behind the Amos brand. His passion is making women feel glamorous and elegant from the boardroom to the ballroom. Great care and effort go into each and every one of his creations, from sourcing the perfect fabric, all the way to the crafting, packaging, and delivery of the special item.
Amos longs to empower their clients with a sense of grace and sophistication. They produce seasonal collections, drawing inspiration from various sources, always anticipating their clients’ style.
Their main focus each season is to enhance the individual beauty and style of all types of women yet giving them the freedom to make an Amos piece their own.
In spite of the lockdown regulations which restrict public events and activities, the virtual Vodacom Durban July was a great success with fashion at the forefront as usual. Under the theme ‘Butterflies’, the designers showcased their best creations with the bedazzled face masks to match the theme.
The event took place at Hollywoodbets Greyville Racecourse on Saturday the 25th of July 2020 as a broadcast-only event behind closed doors. Keeping the fashion alive and showcasing at the event were designers such as Nguni Shades and Quiteria Atelier, to name a few. This year’s partnership with the Durban Fashion Fair saw the fashion element of the event taken care of by showcasing designers from the province.
According to organisers, this year’s Durban July will be virtual. The event will take place at Hollywoodbets Greyville Racecourse on Saturday the 25th of July 2020 as a broadcast-only event behind closed door.
Keeping the fashion alive and showcasing at the event will be designers such as Nguni Shades and Quiteria Atelier. Here’s a preview of what they will be showing.
The event’s fashion coordinator, Tiffany Prior says that fashion will still be a focal point of the Durban July, but the format will change to comply with the ‘behind closed doors’ requirements of the event. “The Butterflies theme is amazing as it touches on metamorphosis and change which is top of mind at the moment,” she says.
We are in awe of Rich Mnisi’s luxurious Azania Loungewear range. He recently revealed the winter collection which includes polo necks, branded tracksuits, and scarves. The collection left many envious!
A Rich Mnisi polo neck and skirt from the retails for R2,000 and R1,300. His Azania bags range from R13,000 to R32,000. Rich Mnisi has dressed several famous faces including international superstar Beyoncé.
RICH MNISI is a South African based contemporary multi-disciplinary brand founded in 2015 by Africa Fashion International Young Designer of the Year 2014, Rich Mnisi. With a global view the brand is young at heart and explores the treasures engraved within Africa and the world of modern culture and heritage to tell the unique stories of then, now and soon. All this packaged in extremist yet minimalist structures which take design and craftsmanship as the first and foremost motivation.
The brand is carved to maintain a contemporary outlook and stand firm in an aesthetic that brings worlds of artistic imagination together. RICH MNISI breeds new layers and visions inspired by sources outside of the realm of fashion, including film, music, art and nature, being immersed but measured, picking up only the fitting notes to gather as foundation.
RICH MNISI has grabbed the attention of both local and international media, appearing in the editorial pages of Marie Claire, ELLE, Financial Times, Vogue China, Vogue Russia, Bella Nigeria, Business Class, GQ, Chasseur, Dazed and Confused, Mail and Guardian, House and Leisure, Fashion Glossary UK, Fucking Young, True Africa, Dossier, i-D Vice, GQ Style, Hunger, Vogue Italia, High Snobiety, L’official Manila, Sicky, WGSN, BBC, WWD, Sunday Times and more.
Diane Nkoa (20) is a Cameroonian fashion designer based in Tunisia who is advancing the approach of women and menswear. Her designs challenge the often-narrow rules that accompany Tunisia’s fashion by creating evolving, provocative, implicit yet comfortable clothing. Diane’s design aesthetic has an emphasis on superior construction, movement, textures, strong silhouettes, and innovative technics.
Whether you love discovering new clothing lines, wearing ‘It’ pieces before the masses, or shopping brands that others are less familiar with, emerging designers such as Diane are well worth your attention.
In December 2019, she officially launched ADN by Diane to exhibit her work as a fashion designer. “I wanted to finally showcase my work after being scared for a while to publicly put the title of ‘fashion designer’ next to my name. I am glad that I actually did it! Now, my brand is really doing well, more than I expected.
Currently, young people are drawn toward the fashion industry for the way of life it represents. For Diane, the fashion bug bit her quite early! “I started designing clothes when I was 13 years of age. After High School, I received a scholarship to study fashion designing at ESMOD Tunisia, where I’m currently still studying. They offer topflight programs in design and business to cover the full range of the fashion industry’s demands,” she says.
She describes her design aesthetic as; “Sometimes I’ll describe it as minimalist and sometimes extravagant; I cannot quite put my finger on it! So, I just do whatever comes to mind. I just love expressing my creativity. The inspiration behind my designs is everything around me. I could be staring at a tree and find inspiration,” she says.
According to Invest in Tunisia – The Textile & Apparel Sector in Tunisia is positioned as a cornerstone of the Tunisian industry and keeps a prominent place in the national economy while maintaining a strong contribution to the socio-economic balance of Tunisia
“The fashion industry in Tunisia is really thriving! Some European brands make their clothes in Tunisia and I really like how fashion designers incorporate the Tunisian culture into their designs. However, I do not align my brand with the fashion trends in my country because I want to create new trends. Some Tunisian designers focus their work on wax, which is good but not innovative for the current fashion era,” she says.
Diane looks up to fashion designers such as Anissa Meddeb, who is originally from Tunisia, born and raised between Tunis and Paris. In 2016, Anissa launched her label Anissa Aida – The brand is a mix and match of inspirations from Tunisia and Japan, both cultures rich in heritage and traditional craftsmanship. I love how minimalist her style is. Internationally, I am inspired by Iris Van Herpen because her clothes and fabric are daring and thoughtful. She is a Dutch fashion designer known for fusing technology with traditional Haute Couture craftsmanship. She opened her own label Iris van Herpen in 2007,” she says.
We asked her to describe the inspiration behind two of her designs and this is what she had to say:
“For this design, I drew inspiration from Laetitia Ky, an artist based in the Ivory Coast, who makes unbelievably inventive sculptures with her hair. She just needs some wire, thread, and her own hair. I wanted to make a dress using wire, but the final dress was not what I drew at first. The first design was straight and not circular. Because the wire came tied circular, I just decided to use it as it was, instead of straightening it. For the lingerie underneath, we had just learned to do it at school and I just wanted to practice,” she says.
This design was inspired by my absolute love for lingerie! That’s why I chose to study it this year. I think that lingerie is too beautiful to just be worn as an undergarment. The garter belt is the perfect accessory to make clothing look sexy. I made a corset, and a pair of shorts that can be lengthened if wanted and added a shirt to make it classier.
Diane’s plans to grow her brand include collaborating with industry role players.
“I plan to do fashion shows; collaborate with other brands and concentrate on identifying innovative fabrics for my brand. Ideally, I would like to build an established brand that would one day become a form of reference for innovative and eco-friendly fabrics. My wish is to see icons wearing my brand and for ADN to be a style movement that showcases Tunisia’s talents,” she concludes.
and warmer weather are finally here, and we are super excited about all the fun
spring/summer fashion trends that are on the way. This season is all about over-the-top
colours, textures and retro styling. As long as you keep it tailored and stay
true to your individual style.
‘summertime’ more than beautiful bold colours. This season wear one colour from
head to toe for extra style points. A tailored outfit in a solid colour has the
same slimming effect as wearing black!
all other art forms, is about creativity and pushing the boundaries. So, it’s
up to you to be discerning with the trends you choose to follow, and which you
choose to ignore.
If you’re looking for trendy, bright and bold outfits this season, look no further!
Rebone Mekgwe is a Johannesburg based fashion designer and graduate from Tshwane University of Technology (TUT). She is one of South Africa’s most promising fashion designers who founded Yarebo in 2009, a fashion brand which specialises in custom-made apparel for both genders. The brand has a strong colour palette and decorative design influenced by the current trends.
Rebone, who draws inspiration from things and people around her is known to her customers for signature pantsuits and modern silhouettes designed for the confident men and women who are comfortable in their own skin and looking for something striking.
“I design unique pieces that can be worn comfortably! I make practical and flattering clothes, with a design edge to them. I want my customers to feel truly special and unique when wearing my garments,” says Rebone.