Softer, sleeker and simpler styling

Imagine having a hair treatment that gives you softer, sleeker hair that is easy to style….

This is exactly what you can expect from Sweet Professional. The Sweet products are part of the Brazilian family of straightening treatments, with a distinct difference – their products don’t contain harmful chemicals and the treatment is 100% formaldehyde free.

Sweet Professional has introduced two straightening ranges to the market. The First Shampoo Generation 2.0, and the 3-step Lovely treatment.

How it works

Sweet Professional, The First Shampoo Generation 2.0 is an in-salon treatment that helps women tame, smoothen and straighten their hair.

What results can you expect

You can expect sleeker, softer and more manageable hair. It’s important to note that depending on the coarseness or curl of your hair, your stylist may suggest the 3-step Lovely treatment for sleeker, longer-lasting results.

The straightening treatments

The First Shampoo Generation 2.0 is the first straightening treatment in shampoo form. This treatment works especially well for people with wavy or curly hair. It tames the frizz and smooths your hair.

The treatment takes about 90 minutes. Your stylist will wash your hair and leave the shampoo in for 20 minutes. After which he/she will rinse your hair, and then blow dry and straighten your hair to lock in the product.

Sweet Lovely

The Sweet Lovely treatment is a 3-step treatment, specifically aimed at women with course/thick curly hair. The first step is a straightening shampoo which is left on for 10 minutes and then rinsed. After shampooing, the hair is 80% dried and a treatment is applied onto the hair, left on for 20 minutes then rinsed.

Lastly, a pH balancing product is applied to the hair. This product is left on for 5 minutes and then rinsed. The hair is then blow dried and flat ironed to seal in the product.

Hair products

Once you’ve had a Sweet treatment it’s a good idea to maintain the treatment by using after-care products. Namely:

The Maintenance Shampoo & Conditioner

These products are recommended to use after you’ve had a Sweet treatment to ensure that the treatment lasts longer, and that the hair remains in good condition.

The Ultra Conditioning Mask

The mask strengthens and nourishes your hair while still extending the period between treatments.

The Thermal Moisture Fluid

This product can be used daily and is used before styling the hair with a heated tool. This product also repairs the hair structure.

Most importantly, choosing the Sweet Professional treatment means that you won’t have to compromise your health for gorgeous hair.

Reasons to love The First Shampoo Generation 2.0

  • You’ll fall in love with your hair again
  • The application is easy and doesn’t take hours
  • Doesn’t contain harmful chemicals
  • Contains organic amino acids also found in the food we eat
  • Product doesn’t damage your natural hair structure
  • It can be used with other products
  • You can colour or highlight hair after the treatment
  • It’s compatible with most chemicals

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