Minimalus is an e-commerce website focused on handmade or custom-made items and soon to launch craft supplies. These items fall under a wide range of categories, including jewellery, bags, clothing, home décor and furniture, toys, art, as well as craft supplies. The site follows the tradition of open craft fairs trend, giving sellers personal storefronts where they list their goods.

Bianca Ferreira

Minimalus founder, Bianca Ferreira, shares how she started the business: “Minimalus started as therapy to me. I started making jewellery for myself and came to the realisation that creativity and inspiration came through actually sitting down and just doing it. Upon reflecting, I realised how hard it was to sell products without a proper website. That in turn led me to creating a platform just so that I could advertise my products professionally. Then I saw that I had created a platform that could not only uplift me, but many like me. So, my jewellery making venture evolved into creating a platform for artists and designers alike. A place where we can give designers (artists) personal storefronts where they list their goods. We want to focus solely on South African designers who wish to sell worldwide,” she says.

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