Split End Distribution Pty Ltd is a Cape Town based small business owned by Lynn Rose. It was started with a main goal in mind; to provide the South African professional hair industry with high quality and yet affordable products.
“I started the business almost three years ago by selling consumables to professional hair salons. I’m a beauty therapist and also have sales experience in the hair industry. Our products are cruelty-free, paraben-free and carcinogenic-free. By manufacturing our products locally, we have control over quality, and the ability to develop and manufacture products efficiently and timeously, says Lynn.
Last year, she saw a gap in the industry for a concept like Soak Off Solutions (SOS), first of its kind in the South African market and launched it at the Joburg Professional Beauty Expo.
Soak off Solutions (SOS)
Each kit contains three soak-offs. It is a professional gel polish soak-off packaged for home use. The product was borne from a need for an alternative to having to go into the salon for a soak-off. It is a product of convenience and simplicity.
“To make the phone call, drive to the salon, pay for parking, all for a 15min soak-off leaves many people trying to remove it themselves. Its very tempting when the gel starts to lift to pick at it and peel and bite it off. This removes not only the gel polish but a layer of your nail too, causing damaged and weak nails,” says Lynn .
While many salons use straight acetone, our Soak off Solution is infused with Argan Oil and Vitamin E to counteract the drying effects of the acetone. SOS is produced and manufactured locally using high quality ingredients.
SOS is for soft gel polishes only NOT for acrylics, hard gels or hybrids.
Each kit contains:
1 buffer block
30 pre-cut foils
30ml Soak off Solution
1 cuticle stick
1ml cuticle oil
The directions on the back are very simple to follow. It’s a very easy product to use.
SOS is looking for a distributor in Gauteng – contact Lynn on 0713393708