Layla Hasan Hasen founded Azrah Naturals in 2015 as a result of her drive to achieve healthier, glowing hair and to restore a receding hairline. Layla, a South African mom of two and passionate DIY enthusiast, was determined to find a natural solution to help rejuvenate her hair and skin.
Inspired by her mother’s skill in the mixing of natural herbal remedies, Layla experimented on her own and came up with a beautiful blend of natural ingredients. She began to see visible results and soon enough, she began to share these magical concoctions with her family and friends and an entire range of natural and wholesome skin and hair care products was developed.
“After partnering with my dear friend, an amazing entrepreneur, Nafisa who came to the rescue of this fledgling business when it encountered some challenges, Azrah Naturals has grown into a flourishing business venture. We aim to restore the dignity and beauty of South African women and their families through the creation of unique natural products. Each product has been carefully handcrafted to ensure the highest quality of natural ingredients and formulations have been used,” says Layla.
The range offers a variety of locally produced natural skin and haircare products, produced with the utmost care and affection, and boasting nature’s best – free from harmful parabens and chemicals. Azrah Natural’s star ingredient is the high-quality unrefined shea butter from Ghana mixed with other cold processed/unrefined/virgin oils, pure essential oils and natural herbs.
“Our products promote wellbeing, improved skin and glowing hair. Top sellers include the popular Hairline Repairer Oil, African Black Soap, Unrefined Shea Butter, Lip Gloss, Day and Night Facial Creams and Luxurious Body Butter,” says Layla.
Azrah Naturals continues to expand and aims to reach more individuals with the message of wholeness, beauty and improved health.