Do you want something better and gentler for yourself and the environment? SoPure is an incredible range of chemical-free cleaning and body products that are kind to you and the environment, but still hard working and effective.

Founders Avin and Romy believed that there was a better and gentler way to clean their homes, and when they couldn’t find it, they made it themselves.

At SoPure, they passionately research, develop and manufacture high performance disinfection, allergy prevention and cleaning products using cutting-edge technology and the purest of ingredients.  

All their products are: 

  • Baby safe and friendly 
  • Free of nasty chemicals 
  • Eco-friendly 
  • Non-toxic 
  • Biodegradable 
  • Hypo-allergenic 
  • Tested in Germany for skin sensitivity 
  • Naturally derived 
  • Approved by the FDA, the South African Department of Health and the South African Department of Agriculture

SoPure is available online at and Faithful to Nature, and from Dis-Chem, and select Spars, chemists and wellness stores.