Dipna Lala – owner of Magic Firefly shares how she started her business, and this is her story.

Like many young mums out there, we sit and daydream about one day starting our own successful business. Magic Firefly has always been a dream of mine, but I never got down to put into practice because of my hectic work life and at the same time being a mum to two beautiful children. I worked in the corporate industry for 12 years and the hustle and bustle of deadlines and tight work schedules always somehow made me go back for more.

In 2014 my life changed radically, as it does for many women. I had a baby. She was the most gorgeous and beautiful and she consumed my heart and my mind. I loved being a mom, but as someone who had a professional career for more than a dozen years before entering this new environment called parenting, I realised my career wasn’t something I wanted to give up because I was a mom. I wanted to do both.

So, I did, and I went back to the corporate world, and things were great. I achieved the work-life balance we hear so much about today. I felt happy and content that I was accomplishing both professional and personal achievements in my life. Sure, there were days when I felt like I left my heart at home with my mum but there were also days where I felt like my short hours at work had taken a toll on my productivity. But for the most part, I was happy with finding a middle ground. Life was good.

In 2017 I fell pregnant with my second child and this time around my life was a struggle. How was I ever going to manage work and being a mum with 2 kids? It was at that point in my life that I decided Life with my kids was more important to me than any job. Time spent with my kids was the most valuable and precious time and nothing or no job could ever replace that.

After leaving the corporate world and becoming a stay at home mum I spent many hours with my daughter baking and having fun in the kitchen. She absolutely loved being involved in the kitchen from baking to cooking and prepping things for mealtimes. It was at this time I realised I couldn’t really find kid-friendly utensils and gadgets. Kitchen utensils for children were scarce and also not meant for tiny fingers. I began researching and looking for safe and kid-friendly products that could make working and prepping things in the kitchen for both mum and child fun and exciting.

After many months of researching and contacting suppliers from all over the world, I came to the realisation that the world out there was filled with endless supplies of kid-friendly products. I had to bring these wonderful and stimulating products to South Africa. This was a turning point in my life because I finally realised that this is what I wanted to do – Bringing fun and excitement into the kitchen and also learning at the same time. My daughter was thrilled and overjoyed with the idea and she said to me “mum we can name our business Magic Firefly.

And that is how Magic Firefly was born!

All Magic Firefly products are fun and easy to use and most of all they are safe for tiny little fingers.

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 Whatsapp: 073 236 6903

 Email: magicfirefly.za@gmail.com