In a year filled with such turmoil, changed plans, postponed and virtual weddings, it could feel odd to be focusing on fashion for the day. Choosing a wedding outfit is such a milestone in the wedding planning process, that even the couples who choose to scale down their celebrations find it to be difficult. Whether you are planning an ocean-side micro-wedding or an at-home elopement, Look No Sheep has launched a simple yet elegant range of dresses for brides and bridesmaids to choose from.
“As we deal with the unknown and work around our restrictions the micro wedding has become more and more necessary and popular. We adapted our concepts to create the perfect solution with the beautiful Sandy Dress redesigned as the most perfect simple wedding dress, with a slightly deeper train and delicate seed pearls bringing just enough glamour to this very elegant dress and the SJ Maxi being twined with the SJ Maxi lite (for those of us who like to bare a little less) as stunning flowing bridesmaids dresses,” says Janetta van Heerden – Founder of Look No Sheep.
JANETTA SHARES HOW THE BRAND CAME ABOUT
“You know that one friend who always looks sensational in whatever she wears? I have two of those back in the United Kingdom (UK). They always have an eye on the new trends and the ability to pull them off effortlessly. One such friend, Sarah-Jayne arrived for a visit and glided from the beach to the bar and to dinner in a spectacular dress that flowed and flaunted whilst still holding the mystic and magic of femininity. I was mesmerized!
With a background in theatre and fashion, I have always loved colours and fabrics and pulling them together to create a dramatic effect. In 2019, I was busy directing this passion into an interior design concept and focusing my attention on helping people create their Airbnb spaces and then wham-bam, 2020 and COVID-19 hit us. Lockdown, curfews, travel restrictions and nobody going anywhere. Nobody spending money on interior design or weekends away, nobody investing in upgrading their spare rooms and cottages for Airbnb. This was not good news for my start-up business, Look no Sheep!
Frustrated and annoyed I began to reflect on my friend and that lovely dress. Browsing around online (as we all did in that first lockdown) I could find nothing that embodied that mystical magic so I took to my pen and pad and tried to recreate the feeling and flow, adapting and changing as I went along until I had something I could take along to my trusty seamstress, Susan.
Susan has 40 years of experience in the fashion industry as a pattern maker/grader and has a deep understanding of how fabric and shapes work with the body. She got my drift immediately and the first ‘SJ Maxi Dress’ named after my friend Sarah-Jayne was made. In a deep dramatic yoke yellow, I wore the dress to the first function I attended after lockdown, at a friend’s birthday party, and by the end of the day, I had orders for four more. That’s how Look No Sheep was reinvented!
Our dresses are stylish and sophisticated with a touch of daring yet accessible to all. Each dress is handmade and bespoke or made to order. I source all the fabric myself and I’m keen to keep the dresses ‘Proudly South African’
The second design, the ‘Sandy Dress’ named after the second friend also turns heads with its cheeky little train. If you believe you should dress every day as if it’s the best day of your life, then this is the maxi dress for you. I wore this dress in a deep forest green to a beautiful Christmas pop-up market and was stopped over and over again proving that you don’t have to keep a special dress for a special occasion, you can ‘Be Lovely’ every day,” she elaborates.
All Look No Sheep dresses can be ordered directly from their website https://www.looknosheep.com/ and you can keep up to date with their developments by logging onto their Instagram page www.instagram.com/looknosheep.sa