Founder of ZENJEWELS, Julieta Aurelio shares more insight about how her brand cares to bring about a holistic wellness approach starting from body care, with the aspiration to go further.
“To define holistic, we encompass the whole of a being and not just a part. Holistic wellness and healing looks at the whole person for answers, not just physical symptoms – this is the mind, body, spirit, and social factors included. Not only have we most likely grown up with plenty of trauma in our personal lives and harmful chemicals in the air, but we’re exposed to things that keep us from living healthy time and time again. This has thus kept from the full potential of our prosperity, which we have by birthright. With holistic healing, the entire being’s restoration is taken to consideration instead of symptoms. Holistic wellness looks into causes. Furthermore, this focus is on curing the whole not just the affected part, therefore terminating symptoms that are manifesting differently or repeatedly, instead of treating bits and pieces that are most likely to resurface.
Holistic healing easily leads to a holistic lifestyle, an interconnected life with all that is. Most body care and cosmetic products have harmful and toxic ingredients like Coal Tar, Dea/Tea/Mea, Ethoxylated, Surfactants and 1,4-dioxane, Formaldehyde, Fragrance/Parfum, Hydroquinone, Lead, Mercury, Mineral Oil, Oxybenzone, Parabens, Paraphenylenediamine (PPD), Phthalates, Placental Extract, Polyethylene glycol (PEG), Silicone-derived emollients, Sodium lauryl (ether) sulfate (SLS, SLES), Talc, Toluene and Triclosan. These are most likely found to cause endocrine disruption, liver/kidney/lung damage, cancer, toxic harm to skin and immune system, reproductive toxicity, hormone disruption, cellular damage, low birth weight, impairs the skin’s ability to release toxins, impairs brain development, causes headaches, dizziness, asthma, and allergies – just to list a few.
After I discovered an underarm and breast lump, I looked into all the actions which could not only reverse my diagnosis but stop the cause entirely. This led me to natural body care, journaling and eating a more plant-based diet. This has become my holistic approach to a healthy lifestyle and brand,” she concludes.
If you are looking for exquisite quality and sophistication, look no further! Introducing Kea Yaki braids, at your service for all kinds of styles. It comes in different colours to suit any desired look and is perfect for all occasions. The Kea braid is made out of the finest premium quality synthetic fiber, giving it a natural look and feel. Its lightweight quality fiber makes it easy to style and maintain. Own your look with Kea Yaki braids. My head, my style!
KWANELE SA Afro Hair products and equipment are designed to assist you in managing your African natural hair by providing brushes that are gentle and easy to use. The products yield great results, help to minimise breakage and protect the hair strands.
KWANELE SA products are designed to minimises tangling, promote growth, eliminate heat damage and provides hassle free styling.
They pay attention to all enquiries, and this has made a big difference for many of their customers. They provide the highest level of excellence of service and always ensure that all details are simple, seamless and are handled in a timely manner. Whenever you work with KWANELE, you can trust that you’re in great hands.
Vana Naturals is a clean beauty haircare brand that has partnered with nature to design high-performance organic hair care products for natural afro-textured coily, curly hair types.
Founded by Stephanie Kituri, a Kenyan-born clean beauty entrepreneur who needed to find a nourishing natural and organic alternative to care for her daughter’s natural curls. At first, this led to the creation of their signature product, a luxurious, ultra-nourishing, delicious-smelling, triple-whipped shea and mango butter multi-purpose moisturizer, #MustBeThatEverythingButter.
Vana Naturals was established in 2018 with the vision of a commitment to natural, clean living. The Founder’s Kenyan farm-style upbringing nurtured a unique appreciation for the amazing benefits of living a life in partnership with, and, conscious of, one’s natural environment.
Working in close partnership with an organic cosmetic formulator, she envisioned the brand new #VanaMakeMeCollection, a beautifully and consciously designed haircare system that would provide a healthier alternative to nurturing and nourishing natural hair. All this, without compromising on the premium quality and luxury of each product.
After ten months of testing, formulating, re-testing and re-formulating they created products that meet organic certification standards. Vana Naturals’ products are effective in nourishing, hydrating, and restoring the health of natural hair. Each ingredient has been deliberately curated with the purpose of promoting a healthy scalp & the growth of healthy hair while ensuring that all products are 100% safe for the entire family.
Earthly Q is a haircare range made from naturally derived ingredients. The haircare range is intended for natural hair that is in the 3a to 4c curl pattern spectrum. The product was created by natural hair advocates who were frustrated with the lack of affordable and comprehensive hair care products that are naturally and ethically derived. Earthly Q Hair Care currently offers three products as a unit or single product. These products include the Earthly Q Scalp Rinse, Earthly Q Moisturiser, and the Earthly Q Hair Food.
The Scalp Rinse is apple cider vinegar-based (ACV) and infused with peppermint lemon and lavender essential oils. ACV, peppermint and lemon essential oils have antibacterial effects and cleanse the scalp without stripping the hair strands of its natural oils. The scalp rinse cleanses the scalp and introduces conditioning oils (lavender essential oil and argan oil) during cleansing while helping balance your scalp’s natural slightly acidic pH of between 4.5 and 5.5. The scalp rinse doesn’t foam and is also great for people with dreadlocks!
The Earthly Q Moisturiser is infused with lavender essential oil, tea-tree essential oil, and other conditioning seed and vegetable oils. The Earthly Q Hair Moisturiser softens your strands for ease of handling by improving slippage between strands which also helps reduce the strand breakage. The moisturiser is intended for ease of handling hair and growth retention. It has moisturising and conditioning effects from a blend of seed oils, olive oil, essential oils, water and a cationic surfactant that is used to dispense the oil in the water and introduce slippage between the hair strands.
The Hair Food is made with oils that promote hair growth, growth retention and strengthen the hair strand. The Earthly Q Hair Food is raw beeswax and shea butter based with a blend of seed and vegetable oils, lavender essential oil and argan oil and other essential oils that help improve the health of your hair. The hair food can help condition roots of hair during pre-pooing. It can be used as a pre-pooing oil for your hair, as a hair moisture sealant, or as a conditioning oil for your hair.
Volumicious is a hair product brand that provides a solution to different hair problems experienced by men, women and children. The brand was founded by Zoey Mkabela in 2016 after losing her hair during pregnancy. The products were inspired by her BSC Honours project which she did at the University of Stellenbosch which involved investigating a plant, that was eaten by pregnant sheep, resulting in the new-born lambs being born without fur. She found that there was an active compound that was responsible for this problem. She won an award for the best poster presentation for her research project.
During her maternity leave, she began to research and investigate active compounds that are responsible, not for hair loss but hair growth. She found a significant amount of them and through a process of trial and error, she restored to use a different number of them and test them out to see their efficacy. Through a friend, she contacted a local cosmetic manufacturing company that mixed those active compounds and gave her the samples. She then tested the samples on her own hair for a period of a year and the results were remarkable.
After she was unsuccessful in a position she had applied for at work, she then decided to launch the hair products in July 2017 on social media and people were interested and since then has been warmly welcomed by users all over the country. The brand has grown since its inception as the products provide good results. She opted to sell the products through distribution, providing an avenue to empower men and women around the country.
She started selling the products from the boot of her car at shopping malls after hours whilst running a full-time demanding job as a sales representative for a global company. The business grew and the distribution interest grew which resulted in her leaving her corporate job in November 2019 to focus fully on the business so she could serve her distributors and customers with a greater level of excellence.
“We don’t just sell products, but we are committed to educating women, men, and children on proper hair care and we encourage them to start their hair journey,” says Zoey.