In a year filled with such turmoil, changed plans, postponed and virtual weddings, it could feel odd to be focusing on fashion for the day. Choosing a wedding outfit is such a milestone in the wedding planning process, that even the couples who choose to scale down their celebrations find it to be difficult. Whether you are planning an ocean-side micro-wedding or an at-home elopement, Look No Sheep has launched a simple yet elegant range of dresses for brides and bridesmaids to choose from.
“As we deal with the unknown and work around our restrictions the micro wedding has become more and more necessary and popular. We adapted our concepts to create the perfect solution with the beautiful Sandy Dress redesigned as the most perfect simple wedding dress, with a slightly deeper train and delicate seed pearls bringing just enough glamour to this very elegant dress and the SJ Maxi being twined with the SJ Maxi lite (for those of us who like to bare a little less) as stunning flowing bridesmaids dresses,” says Janetta van Heerden – Founder of Look No Sheep.
JANETTA SHARES HOW THE BRAND CAME ABOUT
“You know that one friend who always looks sensational in whatever she wears? I have two of those back in the United Kingdom (UK). They always have an eye on the new trends and the ability to pull them off effortlessly. One such friend, Sarah-Jayne arrived for a visit and glided from the beach to the bar and to dinner in a spectacular dress that flowed and flaunted whilst still holding the mystic and magic of femininity. I was mesmerized!
With a background in theatre and fashion, I have always loved colours and fabrics and pulling them together to create a dramatic effect. In 2019, I was busy directing this passion into an interior design concept and focusing my attention on helping people create their Airbnb spaces and then wham-bam, 2020 and COVID-19 hit us. Lockdown, curfews, travel restrictions and nobody going anywhere. Nobody spending money on interior design or weekends away, nobody investing in upgrading their spare rooms and cottages for Airbnb. This was not good news for my start-up business, Look no Sheep!
Frustrated and annoyed I began to reflect on my friend and that lovely dress. Browsing around online (as we all did in that first lockdown) I could find nothing that embodied that mystical magic so I took to my pen and pad and tried to recreate the feeling and flow, adapting and changing as I went along until I had something I could take along to my trusty seamstress, Susan.
Susan has 40 years of experience in the fashion industry as a pattern maker/grader and has a deep understanding of how fabric and shapes work with the body. She got my drift immediately and the first ‘SJ Maxi Dress’ named after my friend Sarah-Jayne was made. In a deep dramatic yoke yellow, I wore the dress to the first function I attended after lockdown, at a friend’s birthday party, and by the end of the day, I had orders for four more. That’s how Look No Sheep was reinvented!
Our dresses are stylish and sophisticated with a touch of daring yet accessible to all. Each dress is handmade and bespoke or made to order. I source all the fabric myself and I’m keen to keep the dresses ‘Proudly South African’
The second design, the ‘Sandy Dress’ named after the second friend also turns heads with its cheeky little train. If you believe you should dress every day as if it’s the best day of your life, then this is the maxi dress for you. I wore this dress in a deep forest green to a beautiful Christmas pop-up market and was stopped over and over again proving that you don’t have to keep a special dress for a special occasion, you can ‘Be Lovely’ every day,” she elaborates.
Mealies Luxury is a luxurious relatable brand offering, luxury, and style. Founded by Thembakazi Mealies an ambitious 23-year-old young lady from Cape Town, who believes luxury comes at quality and not price.
This sophisticated brand specialises in silk garments and provides you the autonomy to choose how you want to show your body with their various designs that cater for all body types. They also offer design customization for those who want a special touch to their look.
“All our designs offer versatility within styling and a long-lasting relationship with your body and garment of choice. We offer sleepwear, loungewear, dresses, and a limited-edition lingerie line. During this month of love, we believe that love for others and self should always be shown on a daily basis, but this month makes it extra special to cater and celebrate ourselves and others. In this regard, we have created a special limited edition called the “Mystery” Lingerie Collection which is suitable for all shapes, sizes, skin tones, and all personalities. This body positivity range speaks to a magnetic goddess, endearing queen, and an angelic soul that is comfortable in exploring their skin without boundaries or body shaming constraints. We want you to look at yourself with love and confidence that no one can manipulate and take away from you. Body shaming is an issue we face each and every day as individuals and we are the only ones that can eliminate it one step at a time through the power of self-love and embracing uniqueness which is exactly what our brand stands for,” says Thembakazi.
To Purchase these stunning Mealies Luxury pieces, make your way to their store located at 27 boxes in Melville, Johhanesburg. You can also visit @Mealiesluxury on Twitter and Instagram: https://www.instagram.com/mealiesluxury/
Desi SA is the official distributor in Southern Africa of unique global fashion brand Desigual. This iconic brand is based in Sandton City, Johannesburg. Carrying a range of distinctive, exquisitely detailed women’s fashion, accessories, swimwear and shoes,
Desigual (pronounced “De-zi-gwal”) has its heart in Spain and a global fashion footprint that has reached South Africa. Born in Barcelona in 1984, the brand has never strayed from its creator Thomas Meyer’s ethos: ‘Dress people, not bodies.”
Desigual brings positivity and authenticity through their designs to people who want to express the best version of themselves. Desigual is for people who want to be the artist in their own lives, and who celebrate their individuality.
The clothing that Desigual makes is created out of love; love for creativity but also for quality and sustainability. All items meet the highest standards of product excellence, and Desigual are dedicated to increasing the percentage of environmentally friendly fibres.
“In this day and age, why does it matter that we’re asking you to be yourself? In a world of cookie-cutter Instagram filters with about 300 million almost-identical posts, we understand the importance of being different. Of being curious, free, unconventional, fun, colourful, positive, aware, and also responsible. Our new collection is an ode to who we are. To the patchwork that makes us unique. To the word ‘casual’ that makes us fun and to the colour that defines us. But mainly, to the future: who will you be tomorrow, if you’re not you today? We’re also making progress: We are working to ensure that 20% of the entire la difference collection is sustainable, we have increased our range of sizes in our woven items and we are focusing on comfortable and urban garments that let us be free. More free than ever before,” says Marian Gaylard – Founder of Desi SA.
Autumn/ Winter 2021 Collection
We love the world
‘Love the world’ is their mission. They’re using increasing amounts of environmentally friendly materials. The authenticity of all their sustainable fibres is guaranteed with the appropriate certifications.
32% natural fibres (including cotton, organic cotton and recycled wool).
Nothing spells empowerment quite like a crisp white button-down shirt! This is why every woman should have a white shirt in their wardrobe. A white shirt is a wardrobe staple packed with quiet charm. In sartorial terms, it represents a peppy kind of “you got this”, chin up confidence.
Blossom Boutique is a locally produced clothing brand for women based in Lenasia – Gauteng. Established in 2004, the boutique is dedicated to bringing stylish and elegant fashion pieces for the everyday woman.
Their mission is to bring you beautifully crafted garments with the best fit, best feeling and best service. Their aim is to make every woman, all body types and shapes feel beautiful in everything she wears.
Ninety-Five percent of Blossom Boutique’s range are locally produced and incorporate a wide variety of sizes especially suited for the South African market.
They photograph majority of the product photos used on their page. By utilising their own photographs, they are determined to display the exact look of products as the client would receive them, good quality garments on everyday women.
Visit their Instagram page https://www.instagram.com/blossomboutique_signet/ or their Store in Signet Terrace, Lenasia, Johannesburg for the ultimate shopping experience.
Born in the Middle East, Pineapples & Dragonflies is a unique leisurewear brand created by South African designer Mags Hansen whose personal style and desire to find unique, inspiring, and comfortable resort wear led to her creation of the brand.
“I design every piece to be timeless, ageless, and trend defying. It is not just about the clothes; it is about the feelings each outfit evokes and the experience it manifests. I want my clients to turn heads and feel confident without ever having to worry about a perfect figure. We are real women who embrace life in all its richness and my clothes should make women recognise just how gorgeous they are, exactly as they are.”
“I personally source every piece of fabric and finish to bring my inspiration to life. I oversee production and only work with independent artisans to ensure that each piece of clothing is handmade, ethically. I am obsessed with delicious colours, sparkling details, the way a piece flows, the texture of a whispering fabric and these passions shape my designs. Every element is carefully selected to tell a particular story, to inspire a feeling, and to bring life to dreams. It often takes countless hours or even days just to find that one perfect piece of trim that will add the magic to a dress because. I believe life is about the details and every detail on my clothing is considered. I produce only very limited numbers of each design because I want people to know that what they are wearing is a unique expression of who they are.”
Having lived in the Middle East for over 20 years, Mags Hansen initially launched her brand in Dubai and Qatar and is now bringing her collection to South Africa. A limited collection of one-of-a-kind pieces will be available for purchase by direct order from the 14th of December and her website will be launched in early 2021.
The evolution of Pineapples & Dragonflies continues to be inspired by colourful wanderlust dreams – whether you dream of Amalfi’s sunshine or exotic Arabia. It is a brand for real women who embrace their femininity and dare to be one of a kind. I am excited to be sharing this ongoing journey with you as I bring my collection back home to South Africa for the very first time.
For now, visit the Instagram page to follow the journey